Mark Zuckerberg’s Threads Loses Half of Its Users, Metaverse Faces Losses

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Mark Zuckerberg’s new social media platform, Threads, meant to be a “sanely run” alternative to Twitter, has lost half of its users, despite initially attracting over 100 million users within five days of its launch. Zuckerberg acknowledged the setback but remains optimistic, believing user retention will improve with the addition of new features. The platform has faced criticism for its limited functionality and content display. To draw users back, the company plans to create “retention-driving hooks,” including integrating Threads with Instagram. Zuckerberg also discussed Facebook’s bet on the Metaverse, stating that AR and VR technology development was on track, but mainstream adoption might take a decade. Facebook’s Reality Labs reported a massive operating loss of $3.7 billion in the second quarter for Metaverse development. As for the cage fight with Elon Musk, Zuckerberg expressed uncertainty if it would happen.