Bud Light Buying Back Expired Beer after Failed Dylan Mulvaney Campaign

Objectivity 4.6 | Credibility 4.8 | Relevance 4.6

After its disastrous marketing campaign, Bud Light will be buying back expired beer from wholesale retailers following the nationwide boycott.  The boycott was triggered by customers who opposed the branding that celebrated trans-identified social media influencer Dylan Mulvaney.  The impact of the boycott resulted in Bud Light sales dropping 23.6 percent during the week of May 6, compared to the previous year, according to results from Bump Williams Consulting and NielsenIQ data. Marketing executives have worked tirelessly to invent new ways to salvage the tainted brand following the Dylan Mulvaney campaign debacle. Other Anheuser-Busch products have also seen sales fall off.  While Bud Light sales continue to show a steady decline, its biggest competitors are seeing sales spike.  According to data, Pabst Blue Ribbon was up 21.6 percent in the week of May 6, compared to an 18.9 percent increase the previous week.