During the 2023 Grammy’s award ceremony, singers Sam Smith and Kim Petras performed award winning song ‘Unholy’ while wearing horns, surrounded by red lights and a fire backdrop. The performance was sponsored by Pfizer. Social media influencer Ian Cheong tweeted that Smith “praises Balenciaga” and cites the song’s lyrics. Kim Petras, a transgender who is a biological male, stated, “I think a lot of people, honestly, have kind of labeled what I stand for and what Sam stands for as religiously not cool.†Many viewers voiced their opinions online that they thought the performance went too far.