Spain Set to Enact Ethics Code Banning Sexism in Ads for Children’s Toys

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Spain will enact a new ethics code to prevent toy manufacturers from using sexism stereotypes in their advertisements.  A government statement explains, “The characterization of girls with sexual connotations will be prohibited and the exclusive association of toys with roles such as caring, domestic work or beauty with them (girls), and action, physical activity or technology with boys will be avoided.”  The idea is that companies will no longer use colors such as blue or pink to indicate products intended for boys or girls, the government said.