Witchtok: The Witchy Niche of TikTok

Objectivity 3.0 | Credibility 3.8 | Relevance 4.5

TikTok, a popular video-making app geared towards young teens and adults, joined forces with WitchTok. WitchTok is a community of witchcraft enthusiasts who practice crafts like tarot cards, crystals, and sage burning. The average age of a TikTok user is 16 – 24, with kids aged 4 – 15 averaging about 80 minutes of usage time per day. These statistics are from a study and poll reported in an article by Wallaroo, a data engineering company.